Marketing Director

New Business · Cincinnati, Ohio
Department New Business
Employment Type Full Time
Minimum Experience Experienced

JOB DESCRIPTION:  MARKETING DIRECTOR  (NOTE:  We are open to this being a remote position)


Curious Requirements:

The Marketing Director must be curious. You must think big and have the courage to break new ground and reinvent the definition of creativity and integration. You must have a big heart and a burning fire in your belly for storytelling. Above all, you must be willing to fail rather than settle for conformity. Our goal is to create a creative culture and a company that is like no other. We want to make Curiosity famous and this team is at the core of that mission. If this speaks to who you are and where you would like to grow your career, then please read on.

 

Critical Skills/Traits:

To be a successful Marketing Director at Curiosity, you must possess exceptional communication skills. You must be confident, ambitious and self-motivated and thrive when working independently. You should be a keen listener and have strong organizational skills with the ability to multi-task and manage pressure situations.

 

Job Description:

The Curiosity Business Development team is an award-winning, inter-discipline group of top performers with a passion for collaborating and telling the Curiosity story in the most creative and compelling ways imaginable. This team is the current Campaign US Business Development Team of the Year. We have an incredible foundation and now is the time to leverage this momentum. The Marketing Director will play an integral role in elevating Curiosity’s story by organizing, implementing and monitoring effective marketing activities that align with our company’s business goals.

 

Our ideal candidate has experience managing agency promotional projects end-to-end, including securing national press, awards and speaking engagements, developing short- and long-form content for diverse audiences, and uniting and maximizing all public-facing touch points, all in an effort to drive positive awareness of the agency, and generate leads for business development. We believe that sales fuels marketing and marketing fuels sales. Because of this belief, the Marketing Director will partner with the sales team to collaborate in our mission to “Make Curiosity Famous.”

 

Core Responsibilities:

  • Lead execution of marketing plan that aligns with the agency strategic vision and business development goal
  • Work with an integrated team to develop and manage all Curiosity touchpoints (sales materials, website, capabilities, case studies, social media channels, CRM, blog, etc.)
  • Monitor all marketing campaigns and improve efforts in real time
  • Create and maintain Curiosity marketing calendar, providing a comprehensive view into content, events/stages, campaign launches and internal initiatives across departments.
  • Proactively identify real-time press opportunities in relevant outlets—and moments to join in social conversations.
  • Organize internal and external marketing events/platforms (Just Curious, Swag Shop, holiday experience, etc)
  • Identify networking seminars and conferences for agency leaders
  • Secure speaking engagements and other thought leadership opportunities
  • Build and nurture relationships with journalists from diverse news outlets. Find and lead local and national press opportunities (new account wins, new hires, campaign successes, leadership profiles, opinion pieces, etc.)
  • Partner with Account Service to make our work and our clients famous by securing trade press, joint speaking engagements, awards, etc.
  • Help upkeep our trade media lists as well as our news hits tracker.
  • Successfully prepare submissions for the industry’s most notable accolades including AdAge Small Agency of the Year, Best Places to Work, creative awards, etc.
  • Input regular updates into CRM system to manage and track contacts
  • Research prospects prior to pitches
  • Keep us ahead of how competitors, and aspirational brands and people are showing up in press outlets and on event stages and in social media.
  • Manage search consultant databases to ensure up-to-date information is submitted, facilitate search consultant specific outreach/content/experiences throughout the year.
  • Manage thought leadership (Dead Cats Society) process and deploy across all channels according to cadence. Monitor and measure success and proactively make changes for future content.
  • Help Curiosity evolve our story in the marketplace, how and where we show up.
  • Maximize partnerships including: ANA Gold, SeeHer and OneSchool.



Requirements:

  • Excellent writer and communicator
  • Working knowledge of publishing, content mgmt. and analytics/listening tools., experience with CRM software (i.e., Hubspot, Salesforce, SharpSpring) is nice to have
  • Strong analytical and project management skills
  • Strategic mindset with creative vision
  • Passion to be on the forefront of significant agency growth
  • Believes no ask is too big and no detail too small
  • Persuasive media pitching skills
  • A thirst to stay in the know on coverage and trending news across all major press outlets
  • A proactive spirit— someone with drive and tenacity, who isn’t afraid to take charge.
  • Ability to translate Curiosity's tone of voice and priority messages into social conversations, award submission writeups, thought leadership and press
  • High level of curiosity


This position reports to the Chief Development Officer.


What Is Curiosity?

Curiosity is a fast-growing independent creative solutions agency with four superpowers:  strategy, creative, media, and analytics, all driven by curiosity. We use our extreme curiosity to strategically solve business and marketing challenges for courageous clients such as Procter & Gamble, Native, Brooks Running, and Western & Southern Financial Group. Recognized by The International Webby Awards for top social media campaign, Communication Arts for digital advertising, the Cincinnati Business Courier as a Best Place to Work. The agency also just won a Campaign US Agency of the Year Award for best business development team and a Campaign US Media Award for best integrated storytelling campaign, not to mention an AdAge Small Agency of the Year award. We ask the right questions to solve the right challenges because we believe curiosity is the key to unlocking the right solutions

Thank You

Your application was submitted successfully.

  • Location
    Cincinnati, Ohio
  • Department
    New Business
  • Employment Type
    Full Time
  • Minimum Experience
    Experienced